It is a golden period for Greek yogurt. According to a recent survey ((Greek Yogurt Market by Fact.MR) in 2018 the market value of this product has exceeded 5.6 billion dollars. Furthermore, according to this research is expected a growth of 7.4% in 2019. This is due to the growing popularity of this yogurt, to which the myriad scientific benefits attested to health have contributed.
Compared to the other yogurts that are filtered twice after fermentation, the Greek one in fact undergoes an extra filtration resulting creamier and more consistent. For this reason, it contains less serum and therefore less lactose, so as to be more digestible and more tolerable.
The caloric intake is high, the product is therefore highly satiating with a good balance of carbohydrates and proteins, whose contribution can be reduced by opting for the "light" versions. In general, this food contains some substances that are beneficial to our body, such as calcium, potassium, phosphorus, probiotics and vitamin B12. Not only.
Greek yogurt determines a bacteriological turnover in the intestine and promotes intestinal transit. In short, a series of good qualities that have won over consumers, pushing producers to invest in product innovations and the fusion of flavors. This, in turn, could open up new potential market growth prospects. In the meantime, the data are still good: it is expected that Europe will register a 6.6% growth in the Greek yogurt market in the near future due to the growing use of this product as an alternative to butter, mayonnaise, cream cheese and sour cream. Consumers are also sensitive to the different types of packaging: they show a high preference for Greek yogurt available in cups and tubs, which represent over two thirds of the share of the global market share. Furthermore, even bottled Greek yogurt should record significant growth in the coming years while at the same time consumers' preference for glass containers seems to increase, because they are considered better in preserving the original flavor and eco-friendlier.